Lady Mara from Florist Holland

Flower Expo Ukraine 2019 kicks off with baptism of a new gerbera

This morning Flower Expo Ukraine was officially opened by the Ambassador of the Kingdom of the Netherlands; Mr. Ed Hoeks and his spouse; Mrs. Odilia de Ranitz, Honorary President of Flower Expo Ukraine; Maryna Kinakh, The President of the Flower Council of Ukraine; Mrs. Iryna Slobodyanyuk and the Managing Director of Nova Exhibitions; Mr. Kuno Jacobs.

Fltr: Kuno Jabobs, Iryna Slobodyanyuk, Maryna Kinakh, Ed Hoeks and Odilia de Ranitz 

This year the exhibition marks its 13th edition and welcomes more than 90 companies from 7 countries.

Visitors were already lining up this morning to enter the exhibition, the organisers have seen a huge increase in online visitor registration, underlining that the interest from the Ukrainian market is at an undiminished high level.

Sales representative Ukraine Stein Schouten with Maryna Kinakh. (Source: Florist Holland)

Baptism of the Gerbera novelty Lady Mara
The exhibition was the perfect opportunity to create attention for the baptism of the Gerbera novelty Lady Mara. Right after the official opening of Flower Expo Ukraine, Florist Holland, Bilat Handel GmbH and the organization of the Flower Expo organized a baptism ceremony where this new Gerbera variety is presented and named after Maryna Kinakh.

Maryna Kinakh baptizing the Lady Mara 

Maryna Kinakh
Maryna is a public figure, an honoured journalist of Ukraine and a curator of several social projects. On top of that she is an important ambassador for the Horticultural industry in Ukraine.

(Source: Florist Holland)

As a breeder in Gerberas Florist Holland is always acting locally to develop the right varieties that meet the needs and standards of the market. With Lady Mara they seem to have found a perfect variety for Ukraine, with similar characteristics as Maryna Kinakh and align with the vision of Florist Holland. "Lady Mara is an expressive flower with an energizing bright pink colour and an eye catching, contrasting green centre. This Gerbera deserves to be in the centre of attention with its beautiful appearance. Lady Mara has a positive effect on people and their feelings."

Lady Mara can be seen at stand E2 of Florist Holland at Flower Expo Ukraine, up to and including 18 April.

Sales representative Ukraine Stein Schouten with Lady Mara in the show greenhouses of Florist Holland (Source: Florist Holland)

Flower Expo Ukraine
Flower Expo Ukraine offers visitors the opportunity to meet with industry leaders, obtain market information or visit one of the numerous side activities, which are being organised during the exhibition. The exhibition is open for 3 days and will closed on April 18 at 16:00 hours.
The team of will also be present at the show to make a photo report. This photo report will be published on Tuesday April 23.

For more information:
Flower Expo Ukraine


Florist Holland
Dwarsweg 15
1424 PL De Kwakel
T +31 (0)297 328 229

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