This week, 1-800-Flowers.com introduced its 2019 Local Artisan Collection, featuring an exclusive assortment of arrangements designed and inspired by talented local florists throughout the U.S. The collection, which includes 16 original bouquets, arrives just in time for Mother’s Day gift-giving.
Each year, the company hosts a number of Local Artisan Design Workshops, bringing together select groups of florists from across the country to discuss trends, share ideas and collaborate with its product development and merchandising teams. Florists use their creativity and design expertise to develop unique product concepts for seasonal and everyday occasions. Exceptional designs become part of the 1-800-Flowers.com Local Artisan Collection, available for sale nationwide.
“The Local Artisan Design Workshop is one of our signature programs for bringing constant innovation to our product assortment,” said Valerie Ghitelman, the company’s vice president of product development and design. “Each arrangement featured in the Local Artisan Collection is a reflection of the design expertise, imagination and local flair that are hallmarks of the thousands of talented florists we work with in communities across the country. We are so proud to offer this exclusive collection, just as our customers get ready to celebrate mom on her special day.”
Read more at the Society of American Florists (Sheila Santiago)