Teleflora announced its new Mother's Day bouquet collection and is paying tribute to the connection moms have with their children through the launch of the "Love Like a Mother" campaign.
The humorous 30-second and 55-second spots, as well as a collection of shorter versions optimized for social media, highlight a series of scenarios ranging from mundane activities to major milestones where strangers jump in and have intensely endearing reactions, like a mom would display toward her own children. Launching across YouTube, Facebook, Instagram, and programmatic targeting on connected TV and desktop, the videos showcase what the world would look like if everyone loved like a mother figure.
"The level of authenticity and vulnerability we experience with Mom is unmatched. She is our anchor and the first person we turn to when we need emotional support," said Danielle Mason, vice president of consumer marketing at Teleflora. "This Mother's Day, we hope consumers love out loud and express the unique feelings only they share with Mom in ways that make her feel truly special."
The campaign was created by The Wonderful Company's in-house creative team, Wonderful Agency, in partnership with director Jamie McClelland. "As a mother, the things we are willing to say and do in support of our children knows no bounds," said Amber Justis, executive creative director of Wonderful Agency. "As it turns out, nothing better exemplifies the uniquely unconditional quality of a mom's love than watching other people try to Love Like a Mother."
"Love Like a Mother" is an extension of Teleflora's ongoing "Love Out Loud" brand platform, encouraging people to share love.
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