Microflor has plans for a big expansion in 2019. The plan is to focus the company's attention to Central and South America, where phalaenopsis growers are fully committing to the quality and quantity of their product. Because of this, International Sales Manager Philippe Villepontoux went to Mexico and Brazil for two weeks in February. He visited over twenty nurseries and listened to what the Latin American orchid growers had to say. His impression of the region: lots of potential and ambition, which makes for a good basis for cooperation.
Market with growth potential
Mexico hasn’t been growing orchids on a professional level for that long, Brazil is already more advanced. Despite this, Philippe was pleasantly surprised: “Don’t be fooled: the markets might still be in the early stages now but are evolving at a rapid pace. I was impressed by the level of skill the growers had and of the quality and quantity of their products. Without a doubt, this cooperation can bring many new and exciting opportunities.”
Help to move forward
Microflor wants to help their Mexican and Brazilian colleagues get ahead. According to Philippe, the breeders can make a difference in three different areas: with the product range, the quality and with their own experience and expertise.