Floriculture has been identified as the sunrise industry in India. This sector has immense potential for income and employment generation specially in the rural areas. Changing living standards of the people and increasing urbanization is increasing the demand of flower and flower products.
India has an ancient heritage when it comes to floriculture. Commercial floriculture however is of recent origin. Flowers play an important role in our life right from birth to death. Flowers have their importance because of their aesthetic value in their use in decorating homes, in social events such as marriages, social gathering and funerals, in religious rituals etc.
One vital step in this industry is needed to certify the seeds and standardizing the floriculture nursery stocks. Now India has emerged as the second largest grower of flowers after China. In floriculture income per hectare is much higher than many other agricultural sectors if it is done in a scientific way. Commercial floriculture increases the income of our farmers. If the Government makes the cooperative societies for the flower growers then the menace of middlemen can be eliminated. The cosmetic industries has also been encouraged which uses wide varieties of floricultural products. The essential oils from different flowers such as rose, jasmine and tuberose used in the manufacture of cosmetics have very high price. The nursery business in the floriculture industry can earn a lot of money for the rural people.