Growers track their crop as well as possible in order to provide the plants with everything they need. Mprise Agriware has developed an app, Agriware Fieldbook App, that assists seed producers and growers with this. Employees walking among the crops can easily record with their mobile phone or tablet (possibly also with photos or videos) what they observe and notice about the plants. By linking that information to higher-level IT systems, information can be entered quickly and effectively if necessary. To measure is to know 2.0.
Product & Development Manager William van Loenen was responsible for the development of this app. This was done in close collaboration with potential customers. “We often work like this. Horticulture is an open industry in which people are not afraid to work together and to learn from each other. For us, the effect is that we avoid developing something wrong. Because growers are also outspoken, so anything that's not good enough really does not reach the finish line."
For people in the workplace
Agriware Fieldbook App helps people at the working level to record issues with the crops. That information is important, because precisely these people see the crops on a daily basis, and therefore have insight into what is happening with them (growth, diseases and pests, spontaneous mutants et cetera). However, there are two challenges. The first is that the information must be recorded in a simple manner. The second is that information is only useful if you know how to translate it into meaningful action. Agriware Fieldbook App addresses both challenges. No extensive paperwork or complex Excel files, but clear, insightful forms on the mobile phone. Anybody will be able to do it.
"That's how we want it," says Van Loenen. “Creating usable apps that enable a company to work more efficiently by using the shop floor during exchange of information. Besides these ad hoc observations, also periodic checks can be scheduled to proactively monitor crops and thus monitor the growth in length or EC / pH values. In addition, people in the workplace not only want to record, they also ask for accurate information about the history and development of crops, so that they can make better decisions. The app brings that information to the end user.”