Floriculture farming in the country which can boost economic production and specifically for the rural farmers has remained untapped despite its huge potential.
Wilmar Flowers company operations manager Joseph Kanyi on Friday urged rural farmers to exploit the opportunity and venture into the sector to reduce poverty.
Speaking during the national Wilmar Flowers open day at state lodge floriculture farm in Mathira sub county, Nyeri County, Kanyi dismissed the perception that the crop is the reserve of the wealthy and that it can be grown only in greenhouses.
“It is an industry anyone can venture into regardless of his capital and size of land,” Kanyi said and encouraged the youth to venture into flower farming to fight the rampant unemployment amongst them.
He said, “flowers are also grown in open fields and the demand globally has not been met though this sector is lucrative, we are prepared to assist with training, extension services and financial needs to make the youth self-reliant”.
Kanyi urged county governments to embrace flower farming to turn around the lives of citizens in their areas.