Arthur Kramer of Florist during their open day:

"The Gerbera’s business in Colombia is very interesting"

On May the 22nd, a Gerbera’s Open House was held at Jacaranda’s Farm in Bogota organized by BallSB and Florist. During the exhibition, clients were able to see the 2019 New Collection with exciting novelties, proven productivity and client’s favorite in Standard and Mini. Among the 2019 novelties, 3 of them were the house’s favorite: Memphis, Mandala, and Santé because of their big flower diameter, long stem length, high productivity and vigorous plants.

From left to right :Memphis, Mandala, Santé 

In addition to the novelties, the classics like Malibu (high productivity), Pink Elegance (long stems, big head and colors well) and Inferno (intense red and dark center) continued to be part of the favorites. Many clients visited the open House and were really satisfied with the exhibition.

According to Arthur Kramer, Florist representative, “the Gerbera’s business in Colombia is very interesting as it is resuming due to the changes in production areas and production increases are expected. The market is really interested in new types as Pompone, Picolini and Minis”.

Below some pictures of the open day:


From left to right: Daniel Duran (Farm Jacaranda), Marius Kooij (New Sales Manager Florist-Hiverda), Alejandro Umana (Ball Sales Representative Colombia & Eastern Africa), Arthur Kramer (Florist Holland Area export manager), and Albert Velasquez (Sunshine Farms). 


From left to right: Alejandro Umana (Ball Sales Representative Colombia & Eastern Africa), Daniel Duran (Farm Jacaranda), Maria Luz Serna (Elite Farms, Gerbera Director), Arthur Kramer (Florist Holland Area export manager), and Marius Kooij (New Sales Manager Florist-Hiverda).


From left to right: Manuel Alarcon (Katama Farms), Efigenia Cala (Diversified Director - Katama Farms), Marius Kooij (New Sales Manager Florist-Hiverda), Daniel Duran (Jacaranda Farms), Jholman Vargas (Katama Farms), Arthur Kramer (Florist Holland Area export manager), and Liliana Echeverria (Ball Sales Representative Colombia).


From left to right: Liliana Echeverria (Ball Colombia Sales rep), Carmen Lucia Marquez (Ball SB Marketing Coordinator), Arthur Kramer (Florist Holland Area export manager) and Alejandro Umana (Ball Sales rep for Colombia and eastern Africa).   

Florist is also getting ready for the fusion with HilverdaKooij. With this fusion, the companies are expecting to accelerate their breeding with a combined budget.

For many years now, Ball and Florist are working together, representing and promoting the Florist Genetics in Colombia while growing the production side by side. All these varieties will be available at Ball’s Booth in Proflora.

Florists upcoming events: FlowerTrials HiverdaKooki De Kwakel NL, June 10-14.

For more information 
Florist Holland
Email: info@floristholland.com 
www.floristholland.com  

BallSB
Lourdes Reyes 
Email: lreyes@ballsb.com   
www.ballsb.com 


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