Memories of the sun-drenched days of last season echo as I plan the details for the upcoming one. What went well? What needs improvement? What novel product can we offer our customers to set ourselves apart from the competition? These are just some of the many questions I ponder in the relatively quiet months of winter. While I’m in the business of trialing new plants for potential commercialization, and I imagine many of you are in the business of selling those plants, I would think that most of you contemplate these exact same questions.
by Sarah Greenwood, Perennial Plant Trials Coordinator at Darwin Perennials
And it’s that last question that always captivates my creative nature: What novel product can we offer our customers to set ourselves apart from the competition?
Now, I’m not a new-for-the-sake-of-new type person. Give me a reason. Show me a solution. Better yet, inspire me! Perhaps you’re the same. With our industry swimming in new — both products and programs — it can be hard to find the right kind of new ... the kind that’s worth your time and attention. I completely get it!
In my opinion, one of the true testaments of a new product is the excitement level of the New Products team. You see, we see “new” day in and day out. In fact, we see something like 90% more “new” than ever makes it to market. While breeders will gush over a new flower color, we’re the ones who say “great, but you need to get it on a better habit.” It’s our job to be critical and to put each potential product through its paces. So, when I tell you that I’m truly excited about the launch of our new herb combo program, perhaps I have a bit more of your attention.
Herb-A-Licious Is Here
For those of you who missed it, Herb-A-Licious made its debut at the 2018 Darwin Perennials Day in The Gardens at Ball (West Chicago, IL). This herb combination program has so much going for it: Reliable plug-to-pot production for the grower, inspired presentation for strong sales at the retailer, and delectable patio-to-plate performance for the end consumer. Something to celebrate at every level.
The program currently has six themed combos composed of carefully curated ingredients, each built around a specific interest. Do you like to grill? We’ve got a combo for that!
Click here to check out the different combos
Darwin Perennials622 Town Road
West Chicago, Illinois 60185-2698
630 231-3600
darwinperennials.com