Union Fleurs, the International Flower Trade Association, announced that the Floriforum will be back by popular demand for a second edition. It will take place on Tuesday 5 November 2019 (14h-17h) at the IFTF Auditorium in Expo Haarlemmermeer, Vijfhuizen, the Netherlands. Focusing this year on customer dynamics, the conversation will aim to explore how the global floriculture supply chain can adapt and thrive in an environment of shifting paradigms.
On the eve of the opening of IFTF, Union Fleurs - the International Flower Trade Association is organising the Floriforum for the second year in a row, offering a space where the international floriculture industry meets for an open conversation on changes and challenges.
With a shorter and catchier name, the second edition of Floriforum will be powered to be again an international event where current and future dynamics in and around the floriculture industry are discussed.
“Global issues for the industry need to be discussed in a global forum & addressed globally”, acknowledged one of the participants to the 2018 Floriforum, where 5 high-level speakers engaged in a conversation with an international audience of 250 attendees from 38 countries on the topics of international trade, logistics and product innovation.
Impression – Floriforum 2018 (IFTF Auditorium, 6 Nov 2018)
It is at the core of Union Fleurs’ mission as the International Flower Trade Association to create such a global platform to facilitate an exchange of views on the various changes and challenges that the floriculture industry is facing. For the second edition, the focus will be on customer dynamics and the conversation will aim to explore how the global floriculture supply chain can adapt and thrive in an environment of shifting paradigms.
Registration will open in July 2019. More information on the programme and speakers’ line-up will follow. In the meantime, check out the dedicated website www.floriforum.com regularly for updates.
For more information
Union Fleurs
www.unionfleurs.org