Dümmen Orange shows mix of new features and products

Dümmen Orange will showcase its latest products in bedding plants, perennials, pot plants, cut flowers and tropical plants at FlowerTrials 2019 at their new location in De Kwakel, the Netherlands and in Rheinberg, Germany including the launch of Basewell and GreenGuard Poinsettias for the European market. 

Locations
After two years at an external location in Naaldwijk, Dümmen Orange is bringing back the FlowerTrials to one of their own locations in the Netherlands: Hoofdweg 119 in De Kwakel, where they will also present their brand new showgarden. The showgarden at our German location Dammweg 20 in Rheinberg is stunning as ever. Besides these official FlowerTrials locations the breeder will also welcome visitors in the Netherlands at their cut chrysanthemum trial location, Oude Campsweg 35C in De Lier. They will open their doors from Tuesday the 11th until Friday the 14th of June.

Dümmen Orange will focus on their rooting technology Basewell. In order to highlight this, they created a contest for visitors in which they can win their own Basewell bike. Next to this they will also demonstrate the GreenGuard policy, and of course the new brands and wide assortment.

Basewell
At this year’s FlowerTrials, Dümmen Orange presents a new generation of Basewell products that will become available for the European market in 2020. At their locations they will display trial strips for:

  • Pelargonium (Sarita, Big Eeze)
  • Coleus (Great Falls, Main Street, Stained Glassworks)
  • Dahlia (Dahlinova, Hypnotica, Temptation, XXL)
  • NG Impatiens (Magnum, Petticoat, Sunstanding, Sweetie, Tamarinda)
  • Osteospermum (Margarita)

Next to these new products, customers can already order the commercially available Basewell products pelargonium Savannah and pelargonium Survivor, for full strip as well as for single plug.

GreenGuard
GreenGuard is the new protocol in the industry to meet growers and consumer demand. The results are sustainable grown products by customers, resulting from the Dümmen Orange GreenGuard production at their mother stock locations. By minimizing the use of chemical plant protection products, Dümmen Orange enables customers to introduce beneficials immediately to their crop.

Osteospermum - Margarita Double Yellow
The new osteospermum series Margarita Double with its large and double flowers has a round shape and a compact growth with excellent branching. This compact variety fits from 10.5 to 13 cm pots. Margarita Double is available in three different colours: yellow, pink and white. It shows an excellent performance in beds, balcony boxes and big pots and is easy in care for the consumer.

Perennials - Phlox Flame Pro
The phlox Flame Pro series is a curated sub series within the grower-favorite Flame series. All five colours flower within seven days of each other, making them great for row run production and harvest. A highly programmable series, Flame Pro matches in habit and bloom time, with great branching and consistent leaf size. A long flowering window, paired with vibrant colors and large umbels, make this a perfect choice for retail sales from late spring into summer. Plants reach a mature height of 35-40cm tall and are hardy.

Anthurium - Red Bull
What’s not to love about anthuriums? For consumers they’re really easy to care for, plus they give you that feel of the tropics right away. As the name Red Bull already suggests, the plant has a lot of energy with a compact plant structure. Its flowers are dark and shiny, giving them an intense red color. Due to the plant’s dark green leaves, the flowers stand out even more. The large size of the flower is contributing to this effect, making Red Bull suitable for 12cm pots.

Coleus - Freaky Leaves
Freaky Leaves is a new retail concept to promote the special coleus collection. With new colours and special leaf forms, our coleus breeding is tracking lots of attention. Uniform upright varieties, hanging types and eye-catching colours turning coleus more and more into a standalone plant and a must-have for the point of sale. It’s a very easy plant and fits the green, natural, jungle style trends.

Pot Calla - Peter's Pride
Peter’s Pride is Dümmen's most exciting new addition to the pink calla range. It stands out with many attractive bright pink blooms on maculated dark green foliage. Its large flowers have a romantic ruffled edge. The flower power of this variety is enormous, making it fit for cut flower use. This striking variety is named after Peter Beckman, one of the world’s top calla breeders.

Pot Chrysanthemum - Chrystal Solar
Chrystal Solar, the yellow decorative variety for every season. Brilliant flower quality, large flowers, decent plant volume with a good shelf life. Chrystal Solar matches perfectly with Chrystal Blanche, Chrystal Pink Flair, Chrystal Purple, Chrystal Red and Chrystal Orange. This mix of features ensures a reliable and graceful series of varieties.

Retail presentations
Dümmen Orange will also present their latest retail concepts. The atrium in Rheinberg will be used to show various brands like Vitamums and Iconia, at the entrance we will display our brand Freaky Leaves. All shown in fitting POS material. In De Kwakel retail concepts will be presented next to the lounge and throughout the entire location. Here you can also find a retail workshop area, which is accessible by invitation only.

For more information
Dümmen Orange
www.dummenorange.com


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