Ecuadoran grower gets two certifications

"The Frog is with Us"

The Rainforest Alliance Certified seal features a frog for a very good reason. 

Frogs are indicator species, meaning that they are a symbol of environmental health, and they are found on every continent except Antarctica. That is why the green frog certification seal indicates that any business has been audited to meet standards that require environmental, social, and economic sustainability. Thousands of products bearing the Rainforest Alliance Certified seal are found on shelves, in advertisements, and websites around the world.

In order to become certified, flower farms must meet the criteria of the Rainforest Alliance Sustainable Agriculture Standard. The Standard encompasses all three pillars of sustainability—social, economic, and environmental. Rainforest Alliance Certified farms are audited regularly to verify that the flower farms are complying with the Standard’s comprehensive requirements, which require continual improvement on the journey to sustainable agriculture. The Standard is built on these important principles of sustainable farming:

  • Biodiversity conservation
  • Improved livelihoods and human well-being
  • Natural resource conservation
  • Effective planning and farm management systems

Over the years Florsani has dedicated all its efforts towards creating a business where flowers, people and social projects are grown and nurture. They believe and practice their four philosophy pillars, which are represented as petals on the company logo:

  • Cultivarse - “Self Improvement”
  • Cultivar - “Lead by example”
  • Crecer - “To evolve”
  • Compartir - “Contribute to every part of the system”

Now Florsani is part of the Rainforest Alliance Certified companies. This comes with tons of effort, hard work, and dedication towards putting in motion projects such as the CeCuida Orchid, the Empowerment Workshops for Women, the Mentes Brillantes project and more.

Sedex membership
Sedex is a membership organization for businesses committed to continuous improvement of the ethical performance of their supply chains. Companies join Sedex in order to participate in Sedex governance, participate in working groups, network and engage with other members, to utilize Sedex value-added services.

It enables member companies to efficiently manage the ethical and responsible practices of their global supply chains, generating transparency through the provision of data exchange and focuses on four pillars. Members commit to improving their supply chain performance accordingly.

  • Labour Standards,
  • Health & Safety,
  • Environment and
  • Business Integrity.

Such certifications are of importance within supply chains to provide assurance that products and materials originate from sustainable sources. By ethical trading, a company takes responsibility for the social and environmental performance at other stages of the chain, especially for that of the primary producers.

Florsani is committed to making this a better a world and already have values that align with the pillars of Sedex. For this reason, they are proud to be part of this global community that seeks to bring together awareness to every buyer and consumer; to know about where the products they choose to buy come from. 

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