National Garden Bureau (NGB), the non-profit, membership-based organization that promotes gardening on behalf of the horticulture industry, announced that its website ngb.org has been named a Gold Award Winner in the 2019 Hermes Creative Awards.
“We appreciated the vision that NGB had for a clean, modern, image-driven site which paved the way for a dramatic update to the brand look and feel,” says Joan Begitschke, Chief Marketing Strategist at Verve, the firm that created the site. “Creating this new site in WordPress has allowed them to make almost daily content updates to keep the site fresh.”
The Hermes Creative Awards is an international competition for creative professionals. It is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The organization is one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry.
“The Verve team was amazing in helping us design and build a new site that is easy for home gardeners to navigate yet presents all the important information we want to provide site visitors,” says Diane Blazek, Executive Director at the National Garden Bureau. “The flexibility of our site has enabled us to create new programs and benefits for our members that in turn, provides inspiring garden ideas for consumers that drives them to invest in our industry’s products.”
Key NGB Educational and Promotional Programs found on the NGB website include:
- A well-known and often-searched, New Varieties program
- “Year of the” - an extensive marketing program for annuals, perennials, edibles, bulbs and now flowering shrubs
- Therapeutic Garden Grants for deserving gardens
- The brand new “Combination Ideas” program
National Garden Bureau