Debra Prinzing, Slow Flowers founder and creative director, announced details for the 2019 American Flowers Week campaign and unveiled this year’s botanical couture collection featuring nine floral fashion looks designed with iconic American-grown botanicals. American Flowers Week is produced by Prinzing’s Slowflowers.com, the comprehensive online resource that connects consumers with local, seasonal and sustainable flowers.
Since 2015, Prinzing has staged a week-long celebration of domestic flowers to raise consumer awareness and unite America’s flower farmers with the U.S. floral industry. Last year, that effort generated 4.0 million social media impressions on Twitter and Instagram, demonstrating the power of images, ideas and values that promote American flowers.
“I created American Flowers Week in 2015 as a community-focused floral holiday that encourages participation from everyone in the floral marketplace — from flower seed and bulb producers to growers; from designers to retailers; from cutting garden enthusiasts to artists,” Prinzing explains. “It’s the original, American-grown floral holiday that stimulates interest in beauty, seasonality, local agriculture and sustainable floral design.”
Slow Flowers has again commissioned a dynamic lineup of design teams: flower farmers and florists who partnered over the course of the past year to create botanical wearables. “For 2019, we have an unprecedented nine looks, representing the incredible diversity of flora rooted in U.S. soil,” Prinzing says.