Behind the scenes, Royal FloraHolland is working hard to map out novelties once again, for suppliers, exporters and wholesalers.
Trade Fair Aalsmeer starts in November 2019. During this event, novelties are given a stage. They are even indicated separately on the map. And more importantly, the stage is open to every tradable novelty.
In recent years, Royal FloraHolland enjoyed sharing novelties with a larger audience: at the Trade Fairs, seasonal fairs and even at fairs in Moscow, Essen and Nairobi. They and the expert jury already spotlighted and rewarded the most special novelties during the presentation of the prestigious Dutch Tulip Award, formerly known as the 'Glazen Tulp' (Glass Tulip).