British Flowers Week: Is the 'Grown not Flown' trend catching on?

Last week was a celebration of all things British Flowers, from cut flowers, plants and foliage to the growers and the independent florists working with them. #BritishFlowersWeek is now in its 7th year, after being established by the New Convent Garden Market to promote the industry.

Last year, the hashtag #BritishFlowersWeek was seen by millions of people on social media, reaching 12.7 million people on Twitter and 2.4 million on Instagram. There were around 6,500 posts from 3,500 different people using the hashtag. The press also got behind British Flowers Week with coverage in regional, trade and national media.

To mark #BritishFlowersWeek 2019, Co-op have become the second supermarket to sign the NFU Plants and Flowers pledge, joining Aldi in assuring fair treatment of all suppliers in accordance with the Groceries Supply Code of Practice to British growers.

But how is the industry performing?

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