New look for Porta Nova Red & White Naomi

Porta Nova is one of the world’s biggest growers of Naomi roses. In November 2017, the first pile was driven into their new greenhouse construction project. "We built the new ultra-modern greenhouse and are now more equipped to implement everything we have learned over the years."

They want to grow quality roses and in a sustainable way; striving for the lowest carbon footprint per rose. The greenhouse is the first of its kind with zero use of natural gas. It is heated and cooled in a sustainable way, thanks to their Climators and green electricity power line.

Besides planting fresh Red Naomi roses, they are now also growing White Naomi roses with similar quality.

In December 2018, the first roses were planted in the new greenhouse and we started to build up the plants. In April, the first rough stems were harvested and sold under our temporary brand “Wild West”. Since then, the plants have been settling in and growing to maturity while we fine-tuned new equipment in the greenhouse.

"Now that we have it all under control, we are ready to introduce the first roses from the new greenhouse that meet the high-quality standards you are accustomed to from the Porta Nova brand."

To celebrate their “leap forward”, they have also created a revamped corporate identity and a brand new packaging line for both our Red & White Naomi roses.

RED NAOMI  available from Monday 17 June
WHITE NAOMI – Expected summer 2019
Roses that do not make our quality standard yet will still be available as Wild West.

Due to an extension in their assortment with Red & White Naomi, they have also changed their packaging. Red Naomi will be sold under sub-brands supra, unica, magna. And white Naomi under sub-brands supra & unica.
 

 

For more information:
Porta Nova
Abr. Kroesweg 44
2742 KX Waddinxveen
Netherlands
T: +31 (0)79 593 3817
F: +31 (0)79 593 3813
sales@portanova.nl
www.portanova.nl


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