Kenya will open a cut flower distribution center in China in a new strategy aimed at creating a direct sales link and grow its exports to the Asian market.
Industry and Trade Cabinet Secretary Peter Munya said the center, based in the Southern China province of Hunan, will be run in partnership with a Chinese firm, Funfree International Trade Company.
He said the State-run Export Promotion Council (EPC) and the Kenya Flower Council will sign a Memorandum of Understanding with the Chinese next week, on the sidelines of a two-day First China Africa Economic and Trade Forum from June 27 (next Thursday) in Changsha City in Hunan Province.
“This will be a game changer as Hunan wants to be a global trading center for flowers,” Mr Munya told reporters in Nairobi. “We are trying to make direct links so that we sell to China directly.”
China Southern Airlines, headquartered in the port city of Guangzhou, will also be launching direct flights between Nairobi and Changsha, targeting Kenyan exports into the Chinese market during the expo.