Natural Fragrance Rose offers the aromatics of garden-grown roses designed to last months without water or care. The sustainable alternative to chemical-based scented candles and diffusers, Natural Fragrance Rose is described as a "green revolution in indoor fragrance".
A third-generation Dutch flower cultivator, company founder Peter Persoon discovered that Mother Nature does not produce flowers that are both richly scented and long lasting. In nature, strong-scented blooms quickly attract pollinators and die shortly thereafter. Commercially grown roses are bred as a more long-lasting solution, but they lose much of their beloved scent in the process. Fans of the flower have learned to love them solely for their aesthetic appeal while relying on carbon-burning synthetic candles or diffusers for fresh, ongoing scent.
Persoon researched and developed an innovative approach to align the worlds of scent and beauty. Applying his patented technology to premium, natural blooms, Persoon replaces the plant’s water cells with bio-based moisturizing creams. The flowers self-hydrate by taking in moisture from the air, keeping them fresh up to 10 times longer than cut roses and up to 3 months in the home. Requiring no refrigeration or care, each Natural Fragrance Rose is transported and displayed in a glass vase.
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