Great-grandfather Johannes Hogenboom started the nursery by growing vegetables such as broad beans, pods and strawberries. Grandfather Jacobus Hogenboom switched from vegetables to flowers such as tulips and chrysanthemums. The large-flowered chrysanthemum was his specialty. When Koos and Theo took over the company, they also continued with chrysanthemums. The company was named: Firma Jac. Hogenboom, named after grandfather Jacobus. Propagation and breeding became important business activities. When year-round production entered chrysanthemum cultivation, they switched to various summer flowers, including Phloxen.
Jeroen Hogenboom joined the company in 2006 and Uncle Koos was able to take it easy, during which time tulips, phloxes and chrysanthemums were grown. Since that time, the emphasis has shifted even more to Phloxes, and tulips and chrysanthemum have also been removed from the cultivation plan. In 2011, a new company was purchased, which meant that cultivation could be more centralized. With the arrival of the new company a new name was a logical consequence, Hogenboom Phloxen was born.
By specializing in 1 product, Hoogenboom Phloxen can grow under the best possible conditions.
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