During a period of instability and concern for the environment, the world of horticulture continues to provide a high degree of well-being for a troubled planet, albeit one carbon credit at a time.
Novelty fades
Growers and nurseries worldwide have always searched for new plants to produce. Now they need to factor in previously unconsidered elements like sustainability for the plants they choose to grow.
This has become more critical in recent times and is not only a consideration for retailers with the introduction of MPS. It is now also a key decision factor for consumers in making their choices of what plants to purchase.
We have seen many 'Winning Novelties' introduced at events such as Plantarium which never reach the plant retail shelves meaning that being new or novel is not enough alone when it comes to choosing successful plant programs.
Plants that perform
Anthony Tesselaar have, over 25 years, been associated with plants and programs that perform and are both successful and strategically managed for the long term sales. They have provided the stability, service and support that their licensed growers, retailers and consumers demand.
Their selection of plants has been chosen not just through extensive testing at multiple trial sites around the world, but via their ability to fit under a structured branding and product life cycle management process.
Theme for Plantarium
Their personal philosophy has one simple aim – to bring exceptional plants to market that provide sustainability. Their theme for Plantarium 2019 is quite simply to enhance this message for 2020 and beyond along with previewing some new programs in development.
See their 'Blaze of Colour' at stand 208 from August 21-23 in Boskoop.
For more information:
www.Tesselaar.com
www.Plantarium.nl