September 11-13, Beijing

Vice President of Costa Farms to discuss ‘Making Business in China’

Mr Fabian Saenz, Vice President Costa Farms Far East Division Guangzhou China of Costa Farms (based in Miami USA), will be speaking at this year’s World Ornamental Horticulture Summit, taking place in the Yanqing district of Beijing from 11 – 13th September.

Entitled ‘International Growers Making Business in China’, Mr Saenz will deliver a talk outlining how Costa Farms has built strong cooperation with China to expand its global business into the Chinese market; the opportunities presented by this expansion; and how the company has managed challenges along the way.

An expert representative to speak on the subject, Fabian Saenz has been responsible for establishing and developing Costa Farms Far East Division in just eleven years. Today the business is one of the largest producers of ornamental plants in the world. It stretches over approximately 4,500 acres and employs more than 4,000 people. Along with thriving indoor and bedding plant divisions, Costa Farms operates a retail merchandising division as part of its infrastructure in the United States, Dominican Republic, and China. Fabian will offer the audience valuable knowledge from his own professional experience. Commenting on the aims of the summit Mr Saenz said “Bringing business to the Far East has made the world a smaller and faster place. It opens doors to numerous opportunities!"

Divided under three main focus areas, World Ornamental Horticulture Summit speakers will address: Intellectual Property in China; Expanding Business in China; and the Chinese Consumer Market. The speaker line-up includes a raft of professional experts including: Biense Visser, Dummen Orange; Edgar Krieger, CIOPORA; Lu Zhipeng, the Alibaba Group; Marco van Zijverden, Dutch Flower Group, Augusto Solano, Asocolflores; Tewodros Zewdie, Ethiopian Horticulture Producers Exporters Association (EHPEA) and many more. For further information visit:

The summit is co-organised by AIPH (as part of the 71st AIPH Annual Congress, Beijing 9  - 14th September) with AIPH member the China Flower Association (CFA), the Beijing Flower Association, the National Forestry and Grassland Association, China (NFGA), China Council for Promotion of International Trade (CCPIT), the People’s Government of Beijing Municipality, Bureau of Beijing International Horticultural Exhibition Coordination and the People’s Government of Yanqing District Beijing.

The Summit is supported by the National Afforestation Commission and the Ministry of Foreign Affairs, China and sponsored by Pera Event, Royal FloraHolland, Expo 2024 Łódź, Dümmen Orange. FloraCulture International is the media partner.

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