India: This eco-friendly 'Infinity rose' will not wither away soon

When you think of picking up flowers, it’s rarely just one bud… always bouquet or a potpourri of petals. Most times you just skip it because of all the fuss – go out to buy them, then find a vase, tend to the flowers daily; only to see them wilt despite all the love. 

Bespoke rose atelier is based in Hyderabad and Founder Chitra Das, is committed to bringing flawless personalised floral services across the country. “India has a rich floral culture and that’s a boon; people already realise the value and blessings of flowers but there they don’t come without all the fuss. I have tried to introduce a bespoke service where a single flower lasts a year. It comes in a beautiful vase, glass or customized packaging which can be placed in your homes or office. You can gift these to loved ones or order elaborate styles for occasions,” says Das. 

While speaking to Das, it became evident that it wasn’t just the beauty of it all that appealed to her, there was also a concerted effort to be environmentally aware. By ordering a long-lasting stem, one can help reduce the carbon footprint and environmental impact caused by thousands of tonnes of floral waste on a daily basis. The brand is involved in many eco-friendly ideas to achieve this. Das adds, “There is so much floral waste at events, parties and weddings, all that can be recycled… our customised service ensures that all those flowers are used and preserved.”

The process of creating an ‘Infinity rose’ is something like this. First, the florals are picked up from the farms around the world. Second, the flowers are preserved at the brand’s own factory in Japan. Third, the preservation process is distributed in four stages using ethanol and glycerin.

Read the full article at The New Indian Express

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