Bloomscape is the fruit of five generations past of greenhouse growers and floral industry innovators, they explain, noting that "our roots go all the way back to ancestors who were pioneers in the Netherlands’ horticulture industry."
The idea behind the business is to deliver plants directly from the greenhouse to the consumer's door, dramatically simplifying the plant's journey. The company explains:
"When you buy a houseplant from a box store or nursery, it probably spends an average of four weeks traveling from a greenhouse to a drafty warehouse on a hot or cold truck. Then, it’s shipped to a store where it likely isn’t getting the water, light, or care it needs to thrive. With Bloomscape, our plants are cared for by plant experts and kept in optimal conditions at our greenhouse where they’re shipped directly to you. So instead of your plant spending 4 weeks in an uncontrolled environment, it spends 3-4 days going from our greenhouse to your front door. This means your plant arrives healthy and already thriving."