Tiff Corbett, aged 45, and Emily Westall,42, have set up The Shropshire Flower Company to champion British blooms.
From their flower farm in Leebotwood, near Church Stretton, they offer a homegrown and ethical alternative to imported bunches.
“There is a growing desire for local provenance in food and floristry is heading in the same direction. People don’t want flowers from overseas that have travelled thousands of miles when there are beautiful British flowers available,” says Emily.
The friends set up their business together in 2017 after deciding they needed a better work/life balance so they could spend more time with their families.
Tiff was working long hours as a deputy headteacher in Telford and Emily was finding life stressful as a project engineer for Severn Trent Water.
The idea for a flower farm was sparked by Tiff’s husband running an anaerobic digestion plant, which creates renewable energy.
“The plant creates an excess of hot water and I thought this could be used to grow something. I was talking to Emily and I told her I was thinking of growing flowers – she asked if I wanted a business partner,” explains Tiff.