Fedex has been present in Colombia for 25 years, but has not been seen as the dominant player that it is in other markets. A delegation of top executives has been in Colombia this week meeting with key customers, and the company is investing heavily into Colombia and the rest of the Andes. Fedex has opened a refrigerated air-freight facility at Medellín’s José Maria Córdova International Airport, and increased flights to 6 days a week, direct between Colombia and Miami. Fedex also is announcing additional commitments to other Andean countries.
Finance Colombia executive editor Loren Moss sat down with Fedex President for Latin America and the Caribbean Juan Cento to better understand these new commitments and Fedex’s intentions for Colombia and the region.
"For fresh flowers in the United States, we really have not been involved with the cold shipments, which everybody knows that Colombian flowers are the largest air cargo activity that’s performed in all of Latin America", Juan said.
"So, what we have bought in? We take in the flight we have operated for 25 years and we shift it at a time that addresses those needs, those times are not at the time of [typical] business days, 5 or 6 o’clock in the afternoon. Now we’re departing Medellín at 4 in the morning, we’re departing Bogotá at 2 o’clock in the morning, so we fly six times a week, a Boeing 767, operating Miami-Bogota-Medellin-Miami. Why Miami? Because that’s the gateway for flower distribution. That’s really the gateway to Latin America.
"But for flowers, that’s where the infrastructure exists, and this airplane allows us to do that. Now it is the first of a few planes we are going to introduce to get a strong presence in the perishables market. The next airplane we are going to introduce is going to serve Quito, Ecuador."