Young Americans raise pot plants instead of babies

With tiny flats, no savings of note, and without partners with whom to raise children, young Americans are nurturing house plants instead of babies.

As the marriage age rises and fertility rates fall, the country’s young adults are fuelling a horticulture renaissance indoors.

Households comprising 18 to 34-year-olds make up nearly 30 per cent of those that garden, according to the National Gardening Survey — the largest share reported since the annual survey began in 1973. Nearly a third of house plant purchases were made by adults under the age of 30, doubling sales in the United States to $1.7 billion in the past three years.

Read more at The Times (Boer Deng)


Publication date:



Receive the daily newsletter in your email for free | Click here


Other news in this sector:


© FloralDaily.com 2019

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber