Festival der Flora in Munich inspires 400+ florists

As a sponsor of FleuraMetz’ Festival der Flora in Munich, Dümmen Orange displayed a range of colourful products to the visitors. During the event, over 400 florists from the region got inspiration on different products and concepts.

Visitors of the event got to see top designers like Björn Kroner-Salié, Stephan Triebe, Nadine Weckardt and Stephan Winze creating pieces of flower art. A wide range of Dümmen Orange genetics from different growers have been used for designers to work with. Roses, pot chrysanthemum, begonia, kalanchoe, chrysanthemum, anthurium, orchids, calla and others were shown at the venue and used in concepts. Special attention in the assortment for power brands like Avalanche+, Pina Colada and Calandiva.

Nice addition to this event for Dümmen Orange was the cooperation with FleuraMetz on marketing data. The products will be highlighted in their webshop and the designs will be used to promote the different varieties. Based on the sales results an evaluation will be conducted to see the effect of this promotion tool.

Marco van der Sar, Head of global marketing Dümmen Orange: “Great to visit this event and get in contact with the German florists. Seems like the new generation is stepping up and is looking for ready-made concepts that fit the different trends and colours. Our wide range of products supplied by our customers help them to make the perfect combination and persuading the consumer to spend more on flowers and plants.”

Nancy van Kleef, Marketing Director FleuraMetz: “Festival der Flora is an important way for us to connect to our customers. Great to have a cooperation with Dümmen Orange and have them as sponsor with their wide assortment. Based on the feedback from florists we will continue to see how we can improve the product presentation and inspiration in ways we can offer services which support our customers to optimize their sales.”

Left to right: Nancy van Kleef (FleuraMetz), Rokus Hassefras and Marco van der Sar (Dümmen Orange)

Festival der Flora is an initiative from FleuraMetz and will be held on different places in the coming months.

For more information:

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber