Proflora reflects optimistic atmosphere in Colombia

Proflora 2019 is coming to an end today. Over the last 2 days, more than 300 exhibitors displayed their products and services to visitors coming from all over the world. So far, the atmosphere at the show has been positive with growers, breeders and suppliers continuously looking for new opportunities to expand markets, assortments, and other innovations.

How are the Colombian growers doing?
Since Colombia has such a large diversity not only in flowers as well as in the sizes of farms and how they bring their product to the market, it can be difficult to get a clear picture of how the growers are doing, but in general, the atmosphere at the exhibition floor is positive.


The team of Suntory. Soon (in week 43) Moonvista (the dark carnation) will get authorization for sales and marketing in Europe.

Expanding assortment
The main crops in Colombia are the rose and carnation, with the carnation doing especially well. Many growers of this crop are expanding. Rose growers nowadays have a lot of competition, and many therefore expand with other crops.


Panalpina at the booth 'A Sea of Change'. With the takeover of CargoMaster, they hugely expanded their presence in sea freight. Soon, the name will change to DSV, as this company took over Panalpina. (At the show, they are present with 2 other large booths)

Expanding acreage
Several growers are expanding or have plans to expand. One might think that the current favorable exchange rate is the reason for the expansions, but as all imported products are more expensive, the exchange rate doesn’t seem to play a role. The demand seems to be there.


The booth with the US Associations. Together, their aim is to get the US consumer to buy more flowers. And according research, this will benefit not only the exporters to the US, but the US growers as well, as there is a correlation found between increasing imports and increasing domestic production. 

Quantity/quality of visitors
Today at 6:30 pm, the Corferias will close their doors on the Proflora 2019. And when talking about the visitors at the exhibition, quantity and quality are mentioned a lot. When talking to the exhibitors and comparing the first days with those of two years ago (the previous edition), the number of visitors is not felt to be higher, but the quality is. So far, exhibitors seem to be satisfied with the visitors.


The team of carnation and rose grower Ayura. This year they didn’t bring their donkey, but a car, and decorated it all with their flowers. And the stand received an award.

Photo report on Monday October 7
Also the FloralDaily team will be present on this last day to make a full photo report of the show. This report will be published on October 7.


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