The 10th edition of the international floriculture trade fair “IFTF” will take place in Holland Expo Haarlemmermeer in Vijfhuizen, Holland. Even more so than before, the coming edition of IFTF is the place to be to discuss the state of the floral industry. The flower industry is getting into dire straits and it is not getting any better with e.g. the latest unrest in Ecuador.
With so many questions and uncertainties spinning in people’s heads about where the industry is heading to, this makes it a priority to be attending this year’s IFTF, where a vast majority of all important industry players will be present. It is an event not only to meet and greet buyers and suppliers, but also to gather valuable information to know how to handle your business given the current troubled and unprofitable developments in the market.
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