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Florist puts gerberas in the spotlight

“Flowers used in floristry can be considered like any other artistic practice — art, fashion, and music — there is always room to look back at history and take it forward to contemporise past ideas,” says Hattie Molloy, a Melbourne-based florist making waves for her unconventional use of traditionally dated flowers. 

Focusing on colour and shape, Molloy’s arrangements are less about quantity and more about telling a story and conveying a feeling. Works of art, but for the everyday. 

“I would consider carnations and gerberas to be making a real comeback,” she says. “Gerberas have recently been a huge component in my work, as I was inspired by a new colour variety. I enjoy the challenge of using any flower that inspires me, even the ‘90s gerbera, a flower some might consider an uninspiring flower from the supermarket, can be given a second life on a contemporary platform.”

Molloy’s unexpected love of gerberas and carnations follows a wider industry trend valuing individuality and unpredictability, which has seen fellow Australian florists like Christelle Scifo of Fleurette and Ruby Mary Lennox find success in offbeat, sometimes peculiar arrangements, often featuring single stemmed flowers, individual pieces of fruit and sculptural, pared-back silhouettes. 

Read more at Vogue Australia (Francesca Wallace)

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