How will the next generation buy flowers?

Smartphones are replacing old swipe readers. Tablets are replacing old point-of-sale (POS) systems, and on-demand delivery services are replacing the old “You will get it when we can get to it” service model. This new era of shopping technology creates new opportunities for future customer engagement with younger flower buyers, but retailers must choose the right technologies that are a good fit for their specific operations.

So how do you inspire younger buyers raised on modern technology to shop for flowers?

Read more at QuickFlora (Alex Frost)

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