Kent-born Jo Moody loves pops of colour — deep purples, bright pinks, lush reds — and a perusal through her Instagram reveals many of the bridal bouquets she’s done are reflective of that. But it’s not just bouquets, Jo has experimented with centrepieces, wreaths, arches and flower walls as well.
It’s this expertise of 15 years which roped her into La Fleur, a fresh flowers service which started in Mumbai, Pune and Bengaluru, and is now available in Hyderabad. In Hyderabad, La Fleur is now available in Star Bazaar and Max Hypermarket. The company aims to not only breathe new air into the fresh flower industry but also switch up the way people buy flowers.
In Hyderabad, Holy Waste converts ‘used’ flowers into incense sticks and soaps but does La Fleur have a ‘ green model’ of their own? “We’ve been challenged to think about our packaging: no single-use plastics and floral foam. So for our packaging, we use a brown crepe paper which is compostable and a type of biodegradable satin weave. With shipping though, we have been reusing plastic containers which have been in our system for 12 months.”
However shipping itself is a polluter, is it not? Jo agrees and after a contemplative pause, she responds, “It’s always going to be a contentious issue because any type of transport is not really eco-friendly. So through sustainability measures we undertake, they have to offset that carbon footprint. It’s difficult, isn’t it? I wish I could click my heels together three times and be where I want to be!”