China: Shaoguan Wengyuan County Orchid Industrial Park: Guangdong Orchids Going Global

Last year, the 28th China Orchid Expo was held at the Wengyuan China Orchid Expo Center. The total value of orchids participated in reached 1 billion RMB, and the number of varieties was over one thousand. This is the first time that the China Orchid Expo has been held in a county-level city in 30 years. On May 18 this year, the " Special Exhibition about Zhu De and Orchids" was held in Wengyuan as well, attracting more than 20,000 visitors in just only 4 days. Nowadays, Wengyuan Orchid is becoming more and more famous. “The sales volume of the company has increased by 10%-20% year-on-year.” Liu Fang said, the head of Wengyuan County Defang Lanyuan Co., Ltd. (hereinafter referred to as “Defang Company”).

Behind the growing performance of Defang Company is the flourishing development of Wengyuan County Orchid Industrial Park (hereinafter referred to as “Industrial Park”) in Shaoguan City. According to the characteristic pillar industry of orchids, in the past few years, Wengyuan Orchid Industrial Park has exerted efforts in research and development, production, display, trade, cultural creativity, and leisure tourism, and has attracted more upstream and downstream enterprises in the industrial chain. The annual output value has exceeded 1.5 billion RMB. Further, the Orchid Industrial Park will be built into the “World Orchid Display Center” and “China Orchid Industry Headquarters Base”.

Orchids "move" into the intelligent greenhouse

Different from traditional agriculture, what the journalist saw in the Wengyuan County Orchid Industrial Park was with more sense of modernity. “We installed a fully automatic sprinkler irrigation system, which can automatically set the spraying volume and adjust the temperature according to the weather changes in real-time.” Wang Wenbin, a Taiwanese businessman said in his Lanyuan of Guangdong Wengyuan Zhenxiang Lanye Co., Ltd. Even though it is with a small area, has been equipped with intelligent and modern agricultural facilities such as drip irrigation system.

At present, under the joint promotion of Wengyuan County and the Guangdong-Taiwan Agricultural Cooperation Experimental Zone, the Lanyuan in the Industrial Park has basically achieved standardized management, and the management level of orchid cultivation has continued to improve. “This way can reduce the pests and diseases of orchids, save the manpower of Lanyuan, effectively reduce the management cost and improve the quality of flowers, and transform Lanyuan from the experience-based to the technology-based and more standardization 'planting mode' which means it helps that the production model has realized the industrialized operation of orchids." Wang Wenbin said.

Not only that, as the industrial park invested more in science and technology research and development, the quality of orchids was also optimized. The Wenyuan County Fengyuan Urban and Rural Construction Investment Co., Ltd., Xianyi Flower Technology Co., Ltd. and Zhu Genfa team from the Guangdong Academy of Agricultural Sciences, jointly raised 10 million RMB to establish the Guangdong Province (Wengyuan County) Orchid Research Institute, which also includes 3 million RMB financial funds from the provincial government. The institute was completed construction and put into use in December last year. It mainly develops new varieties of orchid and higher quality of orchid and provides scientific and technological services for orchid enterprises. At present, the transformation of the Cymbidium ensifolium (the four-season orchid) catalytic technology, Moth orchids cultivation technology and the promotion of planting five new orchid varieties have been completed.

Beading into the whole chain, taking the orchid industry as the pillar

At present, the industrial park is constructing the entire industrial chain of orchids and promoting the integration and development of the park's primary, secondary and tertiary industries.

Up to now, the industrial park has attracted more than 300 enterprises in the upstream and downstream of the industrial chain to enter, and successfully introduced 7 agricultural projects including Guangzhou Binfen Flower and Wengyuan County Haisheng Floral Technology Co., Ltd., which can illustrate that the pace of improvement in the industrial chain continues to accelerate. In 2018, the planting area of the orchid industry has increased by more than 100 hectares, and greenhouses with the temperature-controlled system have been newly built with more than 200,000 m2.

"Online Orchid Store" makes the fragrance of orchids float all over the world

Driving along the S245 line of the provincial road in Wengyuan, the journalist saw a row of blue sheds lined up on both sides of the road. And also, every beautiful garden has a beautiful name with the green and gorgeous landscape.

The “Orchid Gallery”, which is more than 10 kilometers long, is the actual case of the development of the Wengyuan County Orchid Industrial Park which integrates research, production, display and trade, cultural creativity and leisure tourism. The data shows that as of the end of April this year, the Wengyuan County Orchid Industrial Park project has a 100% operating rate, and has invested 289 million RMB in construction capital, accounting for 96.55% of the total investment. The provincial financial funds contribute 23.055 million RMB, accounting for 46.11%. The evaluating indicators are all at the forefront of the province.

This development platform of Wengyuan County Orchid Industrial Park also stimulates a new generation of “orchid-growers” developing who return back to their hometowns and start a business. They start from “zero” and absorb the orchid-related knowledge that is new to them while selling orchids through the Internet. Qiu Yiming, one of the shareholders of Wengyuan County Wanyi Information Technology Co., Ltd. (hereinafter referred to as “Wanyi Company”), is the example of the new “orchid-growers”.

From the beginning of 2 people struggling to now, he has a team of nearly 20 people, from the initial 0.2-hectare land to 3 bases and over 8-hectare land, Qiu Yiming, born in 1991, deeply felt the opportunities brought by e-commerce development to Wengyuan county’s orchid industry in recent years. Today, Wanyi Company has an average of more than 500 single orders per day, with annual sales of more than 20 million RMB.

At present, Wengyuan County has more than 100 orchid e-commerce teams and more than 500 “online orchid stores”. In 2018, the total amount of orchids sold online has already reached 210 million RMB.


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