“2019 was a great year. Many varieties of ours triumphed at trials coast-to-coast in the United States.” Looking back, Chuck Pavlich, director of new product development at Terra Nova Nurseries, is pleased with the performance of the company in 2019.
"This year, we became a partner of ThinkPlants, a marketing initiative bringing exceptional plants to the North American nursery industry, which improved Terra Nova’s presence in local and national markets.
Chuck Pavlich of Terra Nova at Cultivate'19 holding begonia Silver Treasure (left) and Artemesia Makana Silver (right). Together with Heuchera Grande Amethyst (on the ground, right side) they caught the eye of many visitors at Cultivate'19.
“The biggest trends we saw in 2019 were continued growth and a sharper demand for “just-in-time” product. The houseplant market has certainly come back into focus, with millennial's fueling this trend’s resurgence. Terra Nova Nurseries also began moving towards a pre-booking company 2019.
Artemisia Makana Silver
The color silver became Terra Nova’s “gold” in many ways. The Artemisia Makana Silver captured everyone’s attention with its soft, lacy foliage. Additionally, the Begonia Silver Treasure has been very popular, and was prominently featured at Cultivate’19.
Begonia Silver Treasure
Regarding the novelties, the Begonia T REX ‘Ruby Slippers’ was the companies most novel and interesting variety in 2019. It was selected as 'Best Novelty' in the 2019 Annual Trials at Colorado State University (CSU) for its vigor, uniformity, floriferousness, and tolerance to environmental and biotic stresses. Chuck: “despite high temperatures during the trials, this very special hybrid wowed the judges and the industry voters in attendance.”
Begonia T REX ‘Ruby Slippers’
Surprises in 2020
“Where is my crystal ball when I need one?”, he laughs when asked for its predictions in 2020. “I predict continued growth, the optimization of our supply chains and even more fantastic, fun plants. There are also a few surprises coming from Terra Nova Nurseries later in the year. In general, with our improved supply chains, we see a brilliant future.”