Check out the new assortment of Lazzeri Poinsettias, including eight varieties exclusive to Syngenta Flowers North America. This fall, Lazzeri's Italian-bred varieties were some of the top performers at Plantpeddler's poinsettia trials. In May, Syngenta Flowers announced a new agreement, where they will market and sell Lazzeri poinsettia varieties in the United States and Canada.
“Lazzeri is an innovative breeder that aligns with our own core strategy of bringing innovative breeding to our broker and grower customers,” said Scott Valentine, head of Syngenta Flowers in North America. “We are excited to have Lazzeri Poinsettia join the Syngenta portfolio and look forward to bringing their genetics to the North American market.”
“After 15 years of breeding in poinsettias and over 10 years of experience with our genetics on the European market, we are proud to announce our collaboration for the American and Canadian market with Syngenta,” said Andrea Lazzeri, product manager of Lazzeri Società Agricola A.R.L.“Our middle-European breeding is characterized by the easy cultivation for the producers and by the excellent post-sales for the end consumers, offering a complete assortment.”
This new offering will become available from Syngenta for the 2020 season and be on full display this fall at all key poinsettia trials across the U.S. and Canada.
Lazzeri Varieties supplied by Syngenta Flowers
Syngenta Flowers