PanAmerican Seed's new Beacon Impatiens will bring the red carpet to life as the showcase floral selected by Tu Bloom Designs, the official Botanical Artist for the Grammy Awards.
On Sunday, January 26, the 62nd Annual Grammy Awards will acknowledge top-performing recording artists, and millions of viewers will see Beacon Impatiens welcome the stars to the red carpet. This garden-to-glamour display includes 40 topiaries of Beacon White Impatiens atop a lavish carpet of Beacon Bright Red Impatiens. In total, the 3,700 plants will adorn the entrance at The Staples Center in Los Angeles and add a touch of living color to this annually televised event.
“I am excited to bring the red carpet to life using the cutting-edge Beacon Impatiens,” says Tu Bloom, owner of Tu Bloom Designs, the official Botanical Artist for the Grammys. “The look I’m creating with Beacon Impatiens is glamorous for this star-studded event but can be easily achieved by viewers at home hoping for high-fashion performance in their own outdoor living spaces.”
“Spring 2020 is the official launch of our outstanding Beacon Impatiens, which brings flower color back to shade gardens everywhere. What better occasion to celebrate a rising star than with a gorgeous debut on the red carpet?” says Claire Josephson, brand manager for PanAmerican Seed. “Working with Tu Bloom, whose designs have wowed the Grammys for many years, has meant this year’s floral artistry is truly garden-inspired. We couldn’t be more thrilled.”
The intricate topiaries designed by Tu Bloom for the Grammys, and the thousands of plants that fill them, were grown in Morgan Hill, Calif., by Kawahara Nurseries, a family-owned greenhouse founded in the 1940s. Kawahara supplies quality plants to California retailers with a commitment to service and the best product selection.
Tune in to Music’s Biggest Night on Sunday, January 26, airing on CBS at 8:00 p.m. ET and 5:00 p.m. PT. Red carpet coverage will also be available on Grammy.com.
For more information:
www.beaconimpatiens.com
www.panamseed.com
www.tubloom.com