by Trend Translator Sandra Könings

Top 10 Floral Trends for 2020

What are the Floral Trends for 2020? Marginpar Group, a company with flower farms in Zimbabwe, Tanzania, Kenya and Ethiopia, asked themselves this question and Trend Translator Sandra Könings made them a top 10.

"Anything is possible in 2020. You can do whatever you want! Flowers are a statement, beyond any trend. The red or white rose is never out of fashion. But you can compare flowers with music: old hits continue to sell and new tunes stimulate sales. More than ever, all senses play a role: taste, feeling and sound. There is an increase in scent concepts. Nothing beats natural fragrances! Movement, preferably with sound or light effects, is a must", she says.

In summary, Könings describes the following trends:

  • Consumers want to be surprised.
  • Free forms with purple flowers ranging from very large to very small.
  • Dried flowers and grasses are back!
  • Embrace everything that is soft and diffuse.
  • Create powerful forms with bold stripes and round shapes.
  • Extremes combine perfectly!
  • A flight into decadence. 
  • Tough flowers, seed pods and branches combine perfectly with lush flowers or fine grasses.
  • The individual beauty of the flower or branch pops out.
  • Serene and peaceful arrangements are back.

Click here for more information on the top 10 floral trends 2020 with pictures and examples.

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