Esalflores, a major florist from Brazil through its spin-off innovation startup Esallabs, is developing tech solutions for florists by florists. Likewise, the budding business has received a capital injection of R$4 million (over US$965,000) to operate.
The enterprise seeks to change the floriculture industry through innovative services.
As usual, the startup emerged as an answer to a particular problem. Esalflores had been deploying its own set of tech solutions. Examples included a digital catalog, payment transactions via QR codes, and even deploying flower-dispensing machines in 2015. By 2018, the company already had 50 machines throughout 20 states in Brazil.