There has to be a better way. That is what former owner of NYC Farm Chic Flowers, Debbie Demarse-Dunleavy thought when working in the shop back in 2012. She delivered American grown flower bouquets throughout NYC and at that time a foam material was a popular way to hydrate flower stems for bouquets. "It didn’t seem right", she says. "Putting extensive effort in procuring American grown flowers only to slap a piece of non-biodegradable, toxic foam on the stems?" This inspired a year of extensive research and testing in search for an ecologically sound solution. Result, the invention of 100% plant-based sponge, compostable, solid performing, patented, stem hydrating Eco-Wrap.
Eco-Wraps™, patented floral hydration Stem Sponge-Wrap®
In 2014, she'd put the first Eco-Wraps on the market and this 100% plant based compostable material have been quickly adapted by many in the industry. "It is touted as an unequivocal "Game Changer" in the Floral Industry", customers have said.
For the past 6 years, thousands of users in 16 countries, work with the Eco-Wraps. “They enjoy the benefits of this material along with gratifying knowledge they are not contributing to earth's pollution. Eco-Wraps replace brick foam and water tubes in applications such as arbors, flower walls, aerials, crescents, chuppahs, tablescapes, compotes, trees, staircases, doorways, wreaths, garland and more."
Terra Bella Flowers, for example - sources locally, sustainably, and organically grown flowers whenever possible and sell them at their Nordstrom's Flagship Store in Seattle WA. Last year's Valentine’s Day, they Wrapped 131 bouquets and every one of them had an Eco Fresh Bouquet, Eco-Wrap. "All was very much appreciated", says Terra Bella Flowers owner Melissa Feveyear
Also nationwide online flower service, UrbanStems, is glad with the introduction of ExpWraps. “We at UrbanStems hated using foam for our stem hydration and our customers did not like receiving them either. Eco Fresh Bouquet Wraps aligned with our brand and with what our customers have come to expect from us and work amazingly to keep our flowers drinking while traveling", says the company's Jereme Holiman.
"Looking to the industry’s future, sustainable floristry and increased “green initiatives” are crucial to be the new norm", says Demarse-Dunleavy. To learn more about Sustainable Floristry and No Floral Foam Design Workshops visit www.SustainableFloristry.Org/. #NoFloralFoam