Plantarium is breaking new ground. The trade fair in Boskoop will be operating according to a new formula that aligns with emerging market trends. A new electronic platform for creating matches between manufacturers and market players will also be launched. Plantarium’s goal for the future is to be a sustainable and green platform.
With these new plans, Plantarium aims to make the trade fair and the new platform more appealing to a wider target audience. Plantarium is bridging the gap to target groups with an interest in international trends in the sector. “Architects, for example, who come here for inspiration, but also to inspire others with their ideas about green cities”, explains Jan Willem Griep, Plantarium chair.
A qualitative study conducted at the trade fair has shown that there are opportunities for making Plantarium more attractive to specific target groups. The organization wants to be able to act on emerging trends in the sector year-round. Examples include the strong development in functional greenery, which is of interest to city planners and policy makers. Plantarium guides and connects by working more closely with other organizations in the industry and beyond. One example is its current partnership with GROEN-Direkt.
“These efforts have allowed us to reconnect with the core of our business: working tirelessly to showcase the best our sector has to offer. We always aim to please our corporate clients and consumers and anticipate their needs, because we believe that we should be trendsetters in addition to trend followers,” according to Jan Willem Griep.
Plantarium has spent the last few months plotting a new course and restructuring the organization to allow for the necessary changes. Plantarium’s partner in this process is Beewan, specializing in trade fairs, trade-fair participation and return on investment for both organizations and exhibitors. In the coming months Plantarium and Beewan will continue to work closely together as they set out the new course for the future. The first presentation of the new Plantarium plans will take place at IPM Essen (from 28-31 January) at the Bizz Holland pavilion (booth number 8A06-8).
Plantarium