Alongside the Thanks Plants campaign which highlights the positive effect of plants on our well-being, Thejoyofplants.co.uk is launching a new content campaign: Plant Design.
What is Plant Design?
Gorgeous interior shots with plants appear in abundance in the interiors magazines and on Instagram and Pinterest. Plants are often used as decoration, to provide the finishing touch. But what if you grant your plants the same role as your indispensable furniture? What if you started the design of your home with the plants, and only then added other home furnishings? In other words: plants as design objects, designed by Mother Nature.
Plant Design: the art and science of improving an interior by using a living design object in order to create a healthier and more attractive living space.
It’s pretty wordy, and quite a statement. But in order to elevate plants from an item of decoration to a design-worthy interior object they have to play a leading role and be given the respect and status that plants deserve, according to Thejoyofplants.co.uk.
How is this explained to the consumer? Through online Masterclasses. Three masters have been found who are all involved with plants and design in their own way. They share their vision and tips in a short 5 minute masterclass.
Biophilic designer, who tells you what role plants play in your interior/work environment and how you can bring nature closer.
Philip van Traa
Co-founder and plant specialist at moss.amsterdam tells us how plants can create a real wow effect.
Two British women, Caro and Rose. They advise on how to be creative with plants.
The Masterclasses will be launched on the channels of Thejoyofplants.co.uk and the sister sites in other languages on 20 January. Media will be purchased in Germany and the Netherlands to promote the masterclasses. The campaign is running on YouTube, because it's expected to be able to generate the biggest reach there. The media campaign will run for three weeks.