Five new products stood out in the past year. For this reason, the Dutch floriculture sector and the professional jury of Royal FloraHolland crowned them the winners of the 2020 Glass Tulip award. On 16 January, the companies behind these market introductions received their awards during Royal FloraHolland’s New Year Event.
Our colleagues of BPnieuws were present at the event and made the following photo report. Click here for the photo report.
The winners were chosen by the professional jury from a shortlist of five products per category. An online voting round took place prior to this in November, with the floriculture sector nominating approximately sixty products.
Below the winners:
- Winner 1 in the category Concepts: VDE Plant with INTENZ hydroponie
- Winner 2 in the category Cut flowers: Moerman Lilium with Lilium oriental-Roselily Samantha
- Winner 3 in the category Green houseplants: Raadschelders Varens with Phlebodium aureum-Davana
- Winner 4 in the category Flowering houseplants : Selecta Klemm GmbH en kwekers Piet Kuivenhoven en Endhoven Flowering Plants BV with poinsettia Euphorbia Mouse
- Winner 5 in the category Garden plants: Van Woudenberg Tuinplanten with Echinacea 'IFECSSSAL' SunsSeekers Salmon
Royal FloraHolland made a short video for each category with the five nominated companies. Click here for the videos.
The event, which was at the same time also the Royal FloraHolland’s New Year Event, was chaired by choreographer Marc Forno and the guys of Percossa took care of the entertainment.
Successful new products
When is a market introduction truly innovative? That was the question we asked our professional jury, which consists of a broad group of Royal FloraHolland customers and other floriculture specialists. "A new product mainly has to stand out - not only in the eyes of subject specialists, but also in those of consumers. Does it correspond to recent home decoration trends, or themes such as sustainability and health? A slightly greener leaf may stand out to experts, but laymen might not care about this."
"That is why it is a good thing that every jury member looks at the nominated product with a view based on their own target group: from export and wholesaler to garden centre, supermarket and florist. Some products are innovative, but not interesting enough from a commercial point of view."
These contenders came close...
There were more contenders for the title of best market introduction than the five Glass Tulip award winners. These new products came very close based on the jury's score...
- 2nd place: Chamaelobivia Rockyourgarden™ Garden Cactus (F.N. Kempen)
- 3rd place: Terrarium by Esperit - Biotoop, een gesloten systeem (Esperit Elements)
Category Cut flowers
- 2nd place: Hydrangea macrophylla - Royal Anastasia (Hydrangea Breeders Association B.V.). Kwekers: A. de Bruijn Vof / Mts A & W van Rossum /A.L.A. Vollering C.V.
- 3rd place: Alstroemeria - Alst. Flor. Mojito (Together2Grow)
Category Green houseplants
- 2nd place: Alocasia overig - Alocasia Macrorhiza op stam (Mondo Verde)
- 3rd place: Alocasia brancifolia - Pink Passion (Van der Arend Tropical Plantcenter)
Category Flowering houseplants
- 2nd place: Schlumbergera - Cinqolore (Hofland Flowering Plants)
- 3rd place: Dichorisandra Pendula (Van der Arend Tropical Plantcenter)
Category Garden plants
- 2nd place: Celosia Autumn Purple Celosia XXL (Ammerlaan-Sosef)
- 3rd place: Strawberries Summer Breeze Snow (ABZ Seeds-Gourmet Strawberries)