Flowers can evoke powerful memories and emotions. Carnations and senior prom. Red roses from your first love. White gardenias when you married your soulmate. Tulips on Mother’s Day. Lilies at the passing of a loved one.
It was the loss of her great-grandmother that prompted Teresa Rinne to establish The Floral Preservation Co., a method, keepsake album, and new tradition for preserving floral memories.
During her childhood, the company founder and CEO had discovered dozens of dried flowers tucked away in the family Bible, while visiting her great-grandmother in Kentucky. As the older woman helped return the flowers to their tome, she explained that each dried flower had a special memory attached to it. When she passed, she took those memories with her.
Through trial and error, Teresa developed an at-home process for preserving fresh flowers—and their memories. Referred to as the Flower Whisperer by a client, Teresa created the quick and easy process, which involves microwaving the flowers, then sealing them with a spray that preserves the flowers and retains far more of their vibrant colors than pressing them in a book.
The DIY Flower Drying Kit includes microwave directions, quick dry papers, reusable drying boards, holding clips, wrapping cord, a special finishing spray, and shaping tweezers. Also available is a floral keepsake album consisting of air-tight sleeves to store the dried flowers, an additional 4 X 6 sleeve for a photo of the event/memory and a notecard to journal about the special moment.
“One of my great-grandmother’s flowers was from my mom, who had spent a summer with her and picked her a fresh flower before the journey home. The memory was vivid to her and took her back to that moment and filled her with joy,” recalled Rinne. “I want to help people commemorate these milestone occasions. I’ve often wished I could have the flowers that my mom had given her grandmother.”
The quick and easy process, which involves microwaving the flowers, then sealing them with a spray, preserves the flowers and retains far more of their vibrant colors than pressing them in a book.
The Floral Preservation Co. will make its debut and demonstrate the process at the World Floral Expo, at the Javits Center, in New York, NY, March 25-27, 2020. Look for the company in booth number 3010.
For more information:
The Floral Preservation Co.
Joe Pasqualini
(914) 574-4541 Ext: 705
joe@productlaunchers.co
thefloralpreservationco.com
World Floral Expo
www.hppexhibitions.com/wfe