Royal FloraHolland: Rose excess policy tightened for better pricing

"Of course we want optimal and stable pricing in the floriculture industry. But irregular or unpredictable clock supply could negatively affect pricing. The excess policy was implemented to prevent this", Royal FloraHolland syas in a press releases.  

What is excess?
How are we handling excesses now and how does this process work?

Click here for a video in which Royal FloraHolland explains it through an animation. Also, they will show what will change.