Dubai unveils loyalty scheme to lure premium transhipment cargo from Europe

Dubai has launched a loyalty scheme for shippers and freight forwarders in a bid to capture premium “south-south” transhipment cargo from hubs in Europe.

The World Logistics Passport (WLP) is an initiative from Dubai’s Customs World, with the support of DP World, Emirates and Dnata.

Sultan Ahmed Bin Sulayem, group chairman and chief executive of DP World, said: “It incentivises companies and traders to use Dubai’s world-class multimodal facilities in return for cost and time savings and enhanced customs clearance.

“This increases the ease of moving goods in Dubai and will foster more optimal direct trade routes between Latin America, Africa and Asia than going via Europe.”

According to Carlo Mejia Chang, chief project manager at Customs World Dubai, the initial goal of WLP is to target premium air cargo that is usually transhipped in Europe, including flowers, perishables, electronics and precious metals.

“For example, we see traffic going from Mexico to Frankfurt to Senegal,” he said. “We’ve done simulations of the same traffic using Dubai as a hub and connecting to routes across our roadmap, and the time savings are four to nine hours on the same trip to Europe.”

Read more at The Loadstar (Sam Whelan)

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