Helping you determine what consumers want

Did you know Vineland Research and Innovation Centre’s Consumer Insights team now offers a wide range of services to help with your next product launch?

From sensory profiling, consumer taste testing to demographic data analysis, they can guide marketing initiatives and drive sales.

"Our multi-disciplinary experts in sensory and consumer science understand what consumers prefer in a variety of horticultural products including fruit and vegetables, wines and processed natural products such as sweet potato fries and plant-based ingredients", according to a Vineland representative.

More information can be found in the Consumer Insights e-brochure.

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