The Philippine flower production has the potential to become a multi-billion-peso industry amid the high demand in the local and international markets, according to a New York-based floral designer.
Jerry Sibal, the New York-based events and floral designer who visited Manila to officially launch the first Philippine International Flower Show, said the Philippine horticulture and floriculture sector could spur economic activities, support small businesses, generate more jobs and increase export revenues.
Sibal said this would be possible if the government and the private sector would work together toward this common goal.
The Philippine flower industry has grown over the past three decades because of high local and foreign demand, combined with the expansion of the tourism sector.
Data show that fresh-cut flower exports posted export sales of more than $370,000 annually from 1991 to 2000. Production, however, fell short of the rising domestic demand particularly on Valentine’s Day, Christmas, All Saints’ Day and school graduation, forcing the country to import flowers like orchids and chrysanthemums.