For more than 20 years, A.M.A. has been working closely with George Sant & Sons Greenhouses (Sants), one of Canada’s largest suppliers of plugs and cuttings for the annuals market. Founded in 1947 by George Sant, the four-generation family farm has continued to blossom along with its product – and they aren’t done growing. With George’s sons Dan, Rick and Ron at the helm, and grandsons Mark and Eric coming into the business, the momentum of the Sants team is palpable. They don’t shy away from change but embrace it with open arms. The team has taken steps to improve efficiency through new technology, including automating much of their production.
“To us, innovation means adventure!” says Mark Sant. “We’re focused on finding newer and more exciting ways to be unique and to stand out, to stay competitive, and to always improve upon our operations and our product.”
A shared commitment to quality
This fearlessness has helped Sants become a North American icon. As Ball’s main grower for Eastern Canada, they have developed a reputation for delivering high-quality product that’s always in line with the trends buyers are looking for. Sants makes it a priority to develop new varieties and niche products previously exclusive to European markets, an approach that A.M.A. shares.
“We strive very hard to cater to independent growers and garden centres rather than to the big box conglomerates,” says Ron Sant. “These are the types of operations that respect quality to the same level that we work to produce.”
Staying in sync
The A.M.A. team works alongside Sants to deliver solutions that help ensure quality, including Ellepots by A.M.A., propagation trays and other products. “What stands out to us with A.M.A. is the excellent customer service,” says Mark. “The team is always on top of orders, they’re reliable, and there is never a hassle. We can count on consistency and quality in their product, and the product lines themselves are very in sync with our production.”
Operations at George Sant & Sons occupy eight acres of covered, heated greenhouses on eighty-five acres of property in Kleinburg, Ontario. Their evaluation of individual varieties is an on-going process from cutting stage through to stick plants and trial gardens. Each year, they host a Grower Day to gain feedback from their community and learn what’s up and coming. So how can suppliers like A.M.A. help support Sants in cultivating the future of horticulture?
“We believe suppliers can help support innovation with adaptability,” says Ron. “It’s important that suppliers always stay on top of this rapidly changing industry and meet the needs of growers who are always moving forward to the next big idea.”