Turkish Cut Flowers Exporters Association Vice President Harun Yeter informed the press about the spike in activity for cut flower growers in Antalya and noted that the growers had exported 60 million stems of cut flowers for the Valentine’s Day. Most of the exported flowers were carnations and gerberas and the trade for this special day generated a revenue of 6.5 million USD for the growers.
Harun Yeter: “90% of the shipments are finalized. Antalya is not only known as a tourist destination but also an important center for cut flower production. Turkish growers had lost their strong market position in the Russian market after the political crisis between two countries however they still continue to supply significant amounts to European markets. For Valentine’s Day, our growers exported flowers to 27 countries, with the Netherlands standing out as the top export destination for the Turkish flowers.
By our estimate, the cut flower industry has grown somewhere between 10 to 15 % compared to last year in terms of volume however sales turnover figures showed a small decline. Due to the temperatures being higher than usual this year, our growers have received products almost 2 months earlier. That is why there is an excess supply, especially in the carnation where the price per stem dropped from 12 – 13 euro cents to 7-8 euro cents. Red remains the most preferred color for this special day.
We still were not able to recover our position in the Russian market, unfortunately. We only export to Russia now through the intermediaries in the Netherlands. There are still a lot of problems our products face at Russian customs.
In terms of varieties, carnations still remain the top product with almost 80% of our cut flower exports being carnations. Among the rest, 10% of our exports are gerberas, followed by solidago.”